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Evaluation Strategies for Busy Practitioners (Webinar)

February 18, 2020 @ 10:00 am - 11:00 am


Not all museums can afford to hire outside evaluators – and those that can make better choices when they have some personal experience with designing and conducting their own small studies.

This webinar will introduce participants to adaptations of traditional data collection techniques, suggest ways that data collection can be embedded in what practitioners already do (not adding more to their already too-busy schedules), and encourage museum practitioners to be playful about the ways they can systematically learn more about their visitors.

Participants will:

  1. Learn about how “bits” of traditional evaluation practice can be simplified and adapted for practitioner-driven visitor studies;
  2. Investigate ways adapted evaluation data collection strategies can be embedded in programs and exhibitions, making data collection more time efficient for practitioners and an enjoyable reflective activity for the visitor;
  3. Take away concrete techniques they can use as is and/or adapt for their own institution.

This webinar is designed primarily for museum practitioners, not specialists in visitor research. However, those more experienced with evaluation can gain new ideas and approaches to invigorate their thinking and positively impact their practice.

About the speaker: Jeanine Ancelet, Principal at Audience Focus, has over 12 years of experience directing a variety of research and evaluation projects for museums and other cultural organizations across the country. Jeanine’s primary interest is to advocate for visitors and program participants and effectively communicate their needs, interests, and values to the organizations that serve them.

When:  Tuesday, February 18, 2020, 10:00 AM – 11:00 AM

Where:  Online – complete webinar login details will be sent to participants after registering

Not registering online? Click to download the Workshop Registration Form, and mail or email it to: oma@ohiohistory.org
800 E. 17th Ave.
Columbus, OH 43211

Registration deadline: February 14, 2020


February 18, 2020
10:00 am - 11:00 am
Event Category:




Ohio Museums Association
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