A Primer on Research and Evaluation: What You Should Know

A Local History Webinar from Wisconsin Historical Society

Conny Graft, Private Consultant, Research and Evaluation

How do you define success? What is it you want your visitors to know, feel and do as a result of an experience with your organization? Understanding the needs and interests of current and potential audiences is critical. Learn about the different types of evaluations and different methods you can use to collect feedback.

Conny Graft is a consultant in interpretive planning, research, and evaluation for nonprofits including museums, parks, zoos and healthcare organizations. Conny began consulting with nonprofits in 2000 while she was working for Colonial Williamsburg. In 2010, she retired from the Colonial Williamsburg Foundation where she worked for 27 years. During her time there she served in several different roles such as Director of Interpretive Planning, Director of Interpretive Education and Director of Research and Evaluation. She earned her Bachelor’s Degree in American History at Bowdoin College in Brunswick, Maine. She has also participated in many workshops and webinars with the American Evaluation Association and the Visitor Studies Association. Conny has served as a consultant for many organizations including: The International Coalition of Sites of Conscience, The Smithsonian Institution, The Pew Center for Arts and Heritage, The Bronx Zoo, The American Association of State and Local History, The National Trust for Historic Preservation and Sentara Health Care. She served as President of The Virginia Association of Museums and served on the board of The Visitor Studies Association and was editor of The Visitor Studies Journal. She is a faculty member of The Seminar for Historical Administration. Her prime interest is in helping nonprofits build capacity to articulate and evaluate their impact and learn how to apply those insights to provide more intentional and meaningful experiences.

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