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Engaging the Public Through Content Marketing Webinar
November 12, 2019 @ 3:00 pm - 4:00 pmFree
What is content marketing, and how it can be used as a tool to share information with the public in support of your institutional mission? The Texas Department of Transportation and the Bullock Texas State History Museum will share examples of content marketing from their organizations and discuss strategies for balancing it with more traditional marketing techniques. Participants in this webinar will also learn concrete steps that they can take to better engage their own communities through free or low-cost local marketing efforts.
PLEASE NOTE: Registration for this webinar is very high, and there are a limited number of spots available in the live presentation. It is recommended that you log in before 2:00 p.m. to ensure a spot. Colleagues are encouraged to view the presentation together on one device. The webinar will be recorded and posted at www.thc.texas.gov/museumwebinars within 1-2 days.
Laura Cruzada is a public involvement specialist for the Texas Department of Transportation. She is responsible for programmatic outreach and consultation for the Archaeology and History programs, bridging a gap between what people know about TxDOT and how they can get involved in the historic preservation process. Laura brings communications expertise from a 10-year career in public health, where she worked on award-winning national public health campaigns. She is a graduate of the University of Texas at Austin.
Kate Betz, Deputy Director of Interpretation at the Bullock Texas State History Museum, leads the Museum’s education and exhibitions departments, seeking to tell the continually unfolding story of Texas through meaningful educational experiences. In addition to programming, Ms. Betz also ensures coordination of interpretive messaging, manages the museum’s ongoing evaluation efforts and leads the team responsible for the Museum’s social media channels. Prior to coming to the Bullock in 2009, Ms. Betz managed public programming at The Farmers’ Museum and the Fenimore Art Museum in Cooperstown, New York.
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